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    Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.

    Then you need to combine that thought with something about who you are. If that advice doesn’t work and you’re still drawing a complete blank, you have three choices: Some sites automatically use the first few words of your essay to generate your tagline. This tagline isn’t horrible, and it won’t injure anyone, but that tagline won’t excite anyone either.

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    Sometimes you doubt anyone is going to love you again. If your profile is sending the wrong message, then that gorgeous, fascinating, almost perfect partner is not going to notice you. It took me exactly two and a half weeks to find the man of my dreams.The Dating Gurus are at your service to explain just why a dating profile headline (also known as a tagline) is more important than you would first suspect.There are zillions of daters out there in dating-land vying for your attention, hoping that you will recognize that they, uniquely,can fill that magical place in your heart.That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.This isn’t a philosophical comment on societal morals - it is simply reality. Can we make it easier for your Prince Charming to find you? I routinely scan the dating sites to help my clients find their own Prince Charmings, and I make a game of trying to find the best headlines. Here’s what search results look like on Millionaire Match: See how that headline is the first thing you see?It’s the same on POF: Now we’re not going to make any snarky comment about these headlines (but seriously, they’re awful, don’t use them).This feature can cause some serious embarrassment if you aren’t careful (see the section “Checking how your tagline gets displayed” for the scoop). For example, say that you started your essay like 50 percent of all postings: “I’m youthful, spirited, happy, healthy . The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. But what if you’re not a skydiver and not even interested in being one? A funny line can be a great icebreaker, and you don’t have to be particularly funny to write funny.The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.Some sites, such as Match.com, let you choose a long screen name and a long tagline.We just want you to see where they are and what they look like.

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