And some sites, like Plentyof and Ok Cupid, offer basic membership for free.
But most subscription sites automatically renew until the customer cancels, and those fees can add up.
When it comes to finding love, "there's a lid for every pot," as the saying goes.
These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.
With an (estimated) 35 million unique monthly users, has the largest active membership of all the dating sites out there - and for good reason, however with some caveats: it's geared more towards folks looking for long term relationships, you'll want to carefully craft your profile to focus on such, and make sure you carefully review all emails for potential romance scams, as Match seems to attract more than their fair share of mysterious strangers trapped in Nigeria.
Having said that, I've found a larger-than-average number of folks looking only for something casual here (likely due to the lack of time investment needed to join), and I've yet to hear of any successful relationships come out of the site (where readers tell me they've met The One, or something equally special, on the site).
More » I freely admit that I'm biased when it comes to Ok Cupid, as it's taken my top spot on my Best Dating Site list for years now.
Disapproval has gotten especially rare among now spend more time on dating apps than they do on the sites themselves.
And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld.